Privacy Policy

This privacy policy ("Privacy Policy") describes World Travel Holdings, Inc.'s ("WTH", "we", "us" and "our") collection, use, and disclosure of personal information about you ("PI") in connection with the cruise booking and related services that we offer in connection with this website, including any mobile versions and related mobile applications (collectively, our "Services"). While we partner with American Airlines, Inc. ("American"), WTH provides the Services to you and is responsible for the Services; American does not provide the Services to you. This Privacy Policy applies to you whether you access the Services in your individual capacity or in the capacity of an agent for another person. This Privacy Policy is not a contract, and we will seek to obtain your consent to the extent required by applicable law.

We collect and process PI in order to provide the Services to you, and in order to improve these Services. We may collect PI in the following contexts:

• In using the Services, you may provide PI to us directly. Examples of such PI that you may provide include your name, address, e-mail address, phone number, identification documentation (e.g., driver's license number), booking details, credit card and other payment information, and information you provide over email or using comment boxes or forms on our website.
• Automatically while you use the Services (see Use of Cookies and Other Tracking Technologies below), much of which relates to your interaction with certain content and interfaces on the websites that we use to provide the Services. For example, this PI may include navigational data, web server logs, IP address, the version of both your browser and operating system and other information about the device you use to access the Services, the URL of the website you just came from, how you interact with our websites, and other such usage-related information (this data is referred to as "Usage Data").
• From other third party sources. For example, we may collect data from third parties that advertise the Services on our behalf. If you click on one of those advertisements, you are directed to this website using a technology that allows us to understand which third party referred you. As another example, we may work with third parties to display advertisements that use technologies, such as cookies or pixel tags, to record details of your interaction with those advertisements and such data may be sent to us through cookies or pixel tags, as applicable, set on our behalf by those third parties.
• We may obtain PI from American and other third parties in connection with providing you the Services.

We may use your PI we collect to provide the Services to you, to arrange delivery of the Services that you seek or otherwise request that we provide, to respond to your requests for information, to improve these Services, to administer and improve our or American's customer service, to offer you related products and Services, to improve the quality of our content and Services, to protect your security and the security of the website and/or to exercise your or our rights under or comply with applicable law. If we collect any sensitive PI under applicable law, we will will collect and process this sensitive PI in accordance with applicable law, including with your consent if required by applicable law.

[We do not sell your PI.] We may share your PI with third parties in the ways that are described in this Privacy Policy, including:

• With American and its affiliates, who provide products and Services to you, including in connection with booking cruises and other services, in connection with providing services or administering American's AAdvantage Program, and in connection with administering our relationship with American. American and its affiliates may use your PI in accordance with American Airlines, Inc.'s terms and policies, including terms of use, the AAdvantage Program terms and conditions, and privacy policy (located at https://www.aa.com/i18n/customer-service/support/privacy-policy.jsp), as applicable.
• In connection with the performance of certain activities or fulfillment of bookings or other Services by a third party. For example, we may share your PI with such third-parties to facilitate delivery of the activities or fulfillment of bookings or related services to or for you. If you make a booking for a cruise, we will provide PI to the cruise operator in connection with your booking. Please see such third parties' terms and conditions and privacy policies, as they have their own privacy policies outlining the collection, use and disclosure of your PI.
• With third party service providers to perform certain functions relating to the Services, such as credit card processors, disaster recovery data center providers, and other similar support services. These parties operate as providers of services to us, and only process your PI on our behalf. These third parties may also have their own privacy policy outlining the collection, use and disclosure of your PI.
• With third parties that provide data processing services to us (for example web hosting), or who otherwise process PI for purposes such as credit card and payment processing, business analytics, customer service, marketing, social media partners, or distribution of surveys, to facilitate the delivery of online services and advertising tailored to your interests, or fraud prevention.
• With regulatory authorities, courts, government agencies and other third parties when permitted or required by applicable law/regulation, to comply with a subpoena or similar legal process, to enforce our policies, or protect our rights, property, or safety or the safety of others.
• We may disclose your PI to comply with any applicable law(s).
• In connection with a business transfer, if WTH is involved in a reorganization, merger, acquisition, or sale of all or a portion of its assets.

From time to time, we may contract with third-party vendors to work on our behalf to provide ads to our customers via the Internet or to send direct mail or catalogs to customers whom we think may be interested in our products or services. To do so, these third parties may receive information concerning the activities of visitors to our websites using JavaScript software code and “cookies.” A “cookie” is a small piece of data that is sent to your browser or mobile device by websites, mobile apps, and advertisements that you access or use. This “cookie” is stored on your computer or mobile device and helps websites and mobile apps to remember things about you to improve your experience with the website. Our vendors may then connect the information that they receive from our website using “cookies” to other sources of information, which may include your name and mailing address, for the purpose of sending you direct mail promotions.

By using this site, you consent to these activities, including information receipt by our vendors and their service providers. If you do not wish for cookies to be placed on your computer, most web browsers permit you to prevent that from taking place. However, please keep in mind that cookies and similar technologies are an important part of how the website works; removing, rejecting, or limiting the use of cookies or other similar technologies might affect the availability and functionality of the website.

Information about opting out of cookie-based advertising can be found at: http://optout.networkadvertising.org/#!/

To disable the display of advertisements served by Criteo, click here: https://www.criteo.com/privacy/

In connection with providing the Services, we may collect certain personal travel-related information about children, when required by law or as necessary to provide the Services. We do not knowingly collect PI directly from children.

We have implemented information security standards designed to protect your data by putting in place physical, technical and administrative safeguards, and these safeguards are reviewed and improvements are implemented as needed. Authorized employees and representatives are permitted to access and use data about you for approved business purposes. Your PI may be accessible by third party service providers who perform certain functions relating to the Services, including payment processing, for purpose of enabling them to perform those functions. Your PI may also be accessible by third party vendors that provide products for browsing or purchase on the Services. When we share your PI with such third parties, we take reasonable measures to prevent unauthorized disclosures, including, for example, requiring third party service providers and vendors of ours to maintain the confidentiality of PI, except where disclosure is required by law or otherwise required. In any event, we cannot guarantee such PI will be kept confidential by the third party, nor can we guarantee such third party accessibility or use of the PI will be in compliance with applicable laws. While we attempt to keep your PI safe, no system or process is ever completely secure. We make no warranties, express, implied, or otherwise, that your information will not be accessed, used, released, or otherwise processed in a manner that is inconsistent with this privacy policy.

We will retain information we process on your behalf, including PI, for as long as needed to provide you Services or to fulfill the purposes outlined in this Privacy Policy (including the purposes for which such PI was collected), including fulfilling the purchase(s) or booking(s) you make through the Services, or for as long as needed to comply with our legal or regulatory obligations or otherwise to comply with applicable law.

The Services may include links to other websites or platforms that are not operated or controlled by us. If you submit PI to any such websites or platforms, such PI is governed by their privacy policies and notices, which may be different from this Privacy Policy. We cannot control, and are not responsible for, the privacy practices, the use of your PI, or the content of such websites or platforms. You are responsible for reviewing the applicable polices and notices provided by other websites or platforms that are not operated or controlled by us.

We may change this Privacy Policy from time to time in our discretion, and we will posted an updated version of this Privacy Policy containing such changes. We may additionally post these changes in other places we deem appropriate. For example, if we make any certain material changes, we may notify you by email or by means of a notice on our Services prior to such changes becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Where required by local law, you may have certain rights regarding your PI, including the right to access, request or obtain a copy of, update, transfer, or restrict the processing of, object to the processing of or request the deletion of your PI by us. To exercise these rights, please email us your request at the contact information below. If you contact us to exercise any of these right applicable to you, we will validate your identity, which will require you to provide certain PI (identified by us) to us. To the extent required by applicable law, in response to your request we will provide you information on the action we intend to take, or that we take, on your request without undue delay or within the applicable time period required by law. In accordance with applicable law, delays may result in certain circumstances, for example, where requests are complex or onerous. Please be aware that any requests may be subject to applicable legal, ethical reporting, or document retention obligations.

If you no longer wish to receive promotional marketing from us, you can opt-out of our lists at any given time. To opt-out of receiving our emails, please refer to the “Unsubscribe” link at the bottom of our marketing emails. To opt-out of receiving our direct mail or catalogs, you may send us an email at: opt-out@wth.com, call us at 800-259-5642, or send a written request to: American Airlines Cruises Customer Service Department, 100 Quannapowitt Pkwy, #100, Wakefield, MA 01880. We will honor all requests, but please understand that it may take 30-45 days for such mailings to end.

We are firmly committed to protecting your privacy. If you have any questions about this Privacy Policy or have any unresolved privacy or data use concerns, please contact us at the below address.

bookaacruises.com
Attention: Privacy
100 Quannapowitt Parkway, Suite 100
Wakefield, MA 01880